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学习视觉传递:生态学理论

TLHL28 posted @ Wed, 23 Jun 2010 08:41:07 +0800 in 随笔 with tags 视觉传递 , 2230 readers

 按顺序本来应该讲对“符号论”的初步印象的。但是,上次去了图书馆看第二章(讲历史,和对应时期的流派)的时候,实在看不下,偷溜去看图标设计了。于是找到了一幅自认为能比较好展现生态学理论的图片。所以就先说"生态学理论“。第三章就是说符号文字的哦!

 
看这个理论的时候我记录的东西竟然只有”一句半话“。不过有实例就是比较有感觉(先不管感觉对否,说出自己理解再说。看来我有必要去视觉传递的一些论坛逛逛...学习视觉传递:生态学理论 - tlhl28 - { Like a Android }):
 
光,环境,行为。尺度和光。

呃.....现在回想起来..忘了差不多了....貌似还有好些点没记录...偷懒的结果....其中有一点是说光的渐变(颜色,强度), 对我们的视觉有些啥影响来着,回头补上吧. 说我脑子里剩下的东西好了。

在我现在理解看来。生态学理论,更多关注一个场景(更抽象的说是三维空间上的)所传递给我的信息, 在我认为是更多的关注与这个场景空里的事物,人或者物体,其他的都是承载或者衬托。光和尺度是非常重要的两个元素。光的强弱,变化 和 事物的比例,长度,宽度,大小。有什么影响呢? 我还讲不清楚了,只是认识上有那么句话 :)....

好吧,直接上案例,澳大利亚旅游局的宣传画册之类的东西..抱歉忘记了,我觉得很好的表现出了上面记录到的 "光,环境,行为"。 

请看从左到右或者从下到上的顺序,第一,二,三个手指指向的图。

首先,那是澳大利亚的落日,这个时候(傍晚)的让人感到很舒适安逸,很温和。在最初的目光接触时已经产生好感。女的在干啥...实在是忘记了.当时没细看,细看了第二副图和第三幅图...

第二幅图呢,同样是落日的光,这种光实在令人觉得很舒服,很温和。该图标就是这样的落日和一只向上跳跃的袋鼠.

动作
简单来看,图中女人手中貌似拿着什么,蹲在地上望着远方.她这个动作 给我的感觉是: 这是片辽阔美丽的土地,蹲下来歇歇脚望望这片地方,幸福平静的面容. 这很容易让看图的人受到这个人物动作的影响,令人也会产生兴趣,和莫名的认同感。

第二副图我看了比较久, 一个应该是很有本土风格的老头,摸起这红土像在讲些什么。周边是一群孩子。你想到什么? 老人为孩子们讲着发生在这片红土上的故事,历史,神话。恩...这是个很有"故事---历史和文化"的国家.

环境
图一,女人所在的场景是
澳大利亚艾尔斯巨石(Ayers Rock),又名乌卢鲁巨石(Uluru Rock属澳大利亚土著人 ... 艾尔斯巨石俗称为我们“人类地球上的肚脐”,号称“世界七大奇景”之一(from baidu 百科)
旅游胜地啦.....有啥效果那是不用说的。

 
 

 

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